E-Commerce Revenue Recovery
The Client: A Direct-to-Consumer apparel brand.
The brand was relying on a weak email recovery system.
Emails were slow, ignored, and going to spam.
At the same time, the cost to run retargeting ads was getting too expensive.
Revenue from abandoned shopping carts just kept leaking out of the business.
The math no longer made sense.
We ripped out the old email sequence.
We replaced it with a highly personalized WhatsApp recovery system.
We also added an automated Cash-on-Delivery confirmation message to filter out fake buyers.
We kept the product image and checkout link right there in the chat, catching the customer while they were still interested.
Within 60 days, the number of recovered carts skyrocketed.
Fake COD orders dropped to almost zero.
Abandoned-cart follow-ups turned into a highly profitable, automatic revenue channel for the brand.